Due to the rising popularity of online reading platforms, avid readers are looking for tight-knit digital communities. Dexter Ong, Head of Asia for Wattpad Studios, explains how Wattpad has risen in popularity by nurturing its community of readers, and creating quality content that allows it to stand out in an increasingly competitive entertainment industry.
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Nurture a Diverse Community of Authors and Readers
Dexter shares that Wattpad’s vision is to “entertain and connect the world through stories.” It achieves this by empowering authors and readers with diverse voices from all over the world by building a community of readers, which would allow them to “make money from their passion to write.”
“At Wattpad, we’re continually innovating to make sure users are able to find amazing stories that match their taste. Everyone on Wattpad has unique reading tastes, and our technology ensures everyone sees their own interests reflected in the stories we merchandise to them. Some fans will love to read sci-fi, while others might prefer teen romance, horror, or any other genre. Our technology ensures you can find stories they will love.” Dexter shares.
“One of the best things about Wattpad is that readers can find every genre imaginable from diverse writers all over the world. As we continue to grow our user base, we’ll continually bring on more incredible writers who share world-changing stories. This means more engaging content for readers as well as more new IPs we can develop with our Wattpad Studios partners.” Dexter continues.
Produce Quality Content
Given the plethora of online platforms that readers may choose from, Wattpad continuously updates its platform with quality content, which allows it to stand out in an increasingly competitive industry.
As Head of Wattpad Studios Asia, Dexter works with its entertainment and publishing partners to “turn Wattpad stories into hit TV shows, books, and films”. Although this is an exciting job, it may be fairly challenging as “the entertainment industry is in a period of disruption, [and the ways that] people find and experience stories has begun to evolve”.
To stay afloat in an unpredictable entertainment industry, Dexter shares that Wattpad:
Create a Diverse Range of Stories
Dexter shares that Wattpad continuously engages its readers by ensuring that its site is filled with relevant content.
“There is something for everyone on Wattpad. Nobody wants the same story every time they pick up a book. Sometimes you want a funny beach-read; sometimes you want a fast-paced, plot heavy thriller; and sometimes you’ll want a story that’s complex and character-driven. With over 500 million uploads on Wattpad, featuring every genre imaginable, readers can find a story for every mood.” He explains.
“With every new hit TV, film, and book adaptation from Wattpad, we’re showing more people what we already know: that Wattpad is home to the world’s greatest storytellers, who are creating amazing new worlds. To date, nearly a thousand Wattpad stories have been turned into books, TV shows, and films.” Dexter shares.
“Our film After won a People’s Choice Award in 2019, our Hulu show received 10 Daytime Emmy nominations, and we have 50 projects in development all over the world. Wattpad stories are already on screens and bookshelves everywhere, and we’re thrilled help our writers find new fans all over the world.” Dexter concludes.
Provide Industry Partners with Relevant Insights
“Everyone in entertainment is spending hundreds of millions of dollars on big bet projects. What we offer the entertainment and publishing industries is simple: more wins and a better success rate. We’re building a new model for entertainment, connecting Hollywood and publishers with data-backed insights that result in more wins.” Dexter continues.
Connect Readers with Relevant Content
“We have the scale and technology to understand stories in a way that has never been possible before. The result is connecting more people with stories they can fall in love with, and more entertainment companies with new voices that can diversify the industry.” Dexter states.
“This has helped propel our business to new levels of success since we launched Wattpad Studios in 2016. Readers and writers know that Wattpad is the best place on the planet to find stories from voices you can’t find in traditional bookstores, and the entertainment industry knows we are an incredible source of new IP.” Dexter explains.
Dexter shares more during the Digital Symposium programme at the Asian Festival of Children’s Content (AFCC) 2020. You may also purchase your tickets to AFCC on its official website.
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