Leong’s invaluable experience at Mediacorp, Singapore’s leading media service provider, gives him a keen understanding about film and media. Leong highlights key facets about Mediacorp’s activities, and shares invaluable insights about the local media industry.
In collaboration with the Asian Festival of Children’s content (AFCC), Media Context and the Southeast Asian Audio-Visual Association (SAAVA) speak to Ryo Leong, the Senior Director, Programming, Youth Segment, MediaCorp Pte Ltd.
What kind of content would Mediacorp promote to its young viewers?
We believe that every child should be inspired and given the platform to develop their potential with values and character. Hence we strive to provide content that is positive and inspiring.
What current trends can you observe in the Media industry, and how is Mediacorp addressing these trends?
Apart from the having more screens to contend with, there are also more 360-degree offerings around each intellectual property (IP). Content for kids are now truly platform agnostic.
To this end, we are looking into developing IPs with 360-degree potential and working with more partners in different industries. For example, we have commissioned dramas based on popular book adaptations and will be working to jointly create both content and product extensions.
As a Senior Director in Mediacorp’s Youth Segment, what are the challenges of selecting and broadcasting content?
For kids (aged 4-12) in particular, we want to balance the popularity of major releases and what parents would like the kids to learn. At the same time, we also need to look at extensions beyond the traditional TV platforms.
Do your marketing strategies vary with each program?
There are broad strategies for different genres and categories of content but yes, each programme will be marketed differently. For example, okto Cup has a much stronger on-ground engagement component given the structure of the concept.
What are Mediacorp’s future plans?
With an ever-evolving future we hope to forge more collaborative relationships with partners; whether it’s in the areas of financing, distribution, production or licensing. We believe in the power of collective like-minded partners.
The Asian Festival of Children's Content (AFCC) is an annual festival in Singapore that celebrates and promotes the creation and appreciation of children’s books and content, with a focus on Asian themes.
It will be held on 25 – 29 MAY 2016 at the National Library Building, Singapore.
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